Job Description

Walk into any store and you’ll see the same thing… the end result of a bunch of hard work.

The shelf layouts. 

The promotional stacks. 

The new products landing right where they should. 

It all looks seamless from the outside, but behind the scenes it takes someone who knows exactly how to make it happen.

Someone who understands the shopper, but also the retailer. Someone who can take insight, turn it into action, and create real commercial growth. Not just data on fancy looking slides – tangible results.

That someone could be you.

We’re looking for an Insight & Activation Manager to help shape the next stage of growth for a fast-moving consumer hygiene brand that’s already shaking up the category. 

The brand is growing quickly across grocery, discounters, and online, but this isn’t about chasing short term sales. It’s about putting brand value back into a category that’s too often treated as transactional. Building something sustainable that connects shopper need with retail execution in a way that actually works.

This is a commercial insights role at its core. Your job is to turn category data into channel strategies that drive real results. Work directly alongside the Sales Director to build plans across product, price, promotion, and placement. 

It’s about knowing what drives shopper conversion and working hand in hand with Sales to land trade initiatives that deliver a clear return. That could mean spotting category white space, building channel recommendations, or developing activation plans that drive feature and display in a way that feels right for the brand - not forced.

Engage with the Marketing team to ensure campaigns work just as well at point of purchase as they do on the newest and trendiest social media platform. That means aligning the physical and digital experience, making sure what you see in store and online is consistent, commercially sound, and rooted in how shoppers actually behave.

You’ll lead monthly channel and customer planning, bringing together distribution, media, pricing, and promotional plans in one joined up view. Track execution, measure performance, and feed the lessons back into the business so next time it’s even better. There’s a real test-learn-scale mindset here. You won’t just hand over a plan and hope for the best, you’ll be right there seeing it through.

Work shoulder to shoulder with the Sales, Marketing, Finance, and Supply Chain teams to turn your concept into reality - making these plans stick takes collaboration. You’ll represent the customer voice internally, challenging when things don’t feel commercially executable and bringing people with you when they do.

Experience in category development, customer marketing, or trade marketing in FMCG is key. You’ll know how to navigate the UK retail and omnichannel landscape and you’ll have the commercial chops to balance category growth with cost and margin. This role is data led, so expect to get your hands on with data tools like Kantar and retailer EPOS.

This is a business that’s entrepreneurial, action led, and still growing fast. If you’re looking for a role where you can make decisions, drive strategy, and see the direct impact of your work in the category, this could be the one.

Apply now! 

£50k - £60k + Bonus